Monday, April 28, 2008

Xbox and Facebook: Staples of Gen Y

While trying to find an article to blog about today, I noticed how hard it was to find something different every week. Today I found an interesting one that seems to ring true with almost every Gen Y I know.

The article discussed how Gen Y has literally grown up surrounded by technology. I always find myself mentioning this is discussions with my parents when they don't understand how to save a picture to the desktop of a computer! (That really is a losing battle.)
Generation Y has been referred to as the first people native of the digital landscape. This means that a Generation Y has never known a world that did not include the Internet, cellular phones and immediately available parallel communications.
Although I remember sitting on a computer at the ripe 'ole age of four, my household wasn't "connected" to the internet until I was 14. I still remember how exciting that was for my brother and I to actually have a slow connection to the internet. My only encounter with the net before had been in a strictly controlled environment in my junior high library.

As far as cell phones go, my mom still doesn't know how to check a text, so I don't bother sending them to her. She still hasn't mastered scrolling through the names to find the "contact" should would like to talk to.

Another point the article made was "Neighborhood Y".
For a member of Generation Y, Facebook is a home in their personal neighborhood, while MySpace is their bedroom. It is not unusual for Generation Y individuals who initially met in a professional environment to exchange Facebook and even MySpace contact information to facilitate a larger social interaction.
Although I briefly had a MySpace account, I got too hooked on it. These networking sites are highly addictive! I decided to delete the MySpace account since I already set up a Facebook profile. I can't argue for either because each has evolved so much since their introduction on the Web.

I believe a Facebook account can come in handy if you use it right. And by use, I mean connecting with long lost friends. With both of these sites, Gen Y has become all too comfortable with posting seriously important information that should be reconsidered. I don't have to remind you guys what I mean!

We can probably agree that Gen Y is truly advantaged technologically. I just hope this skill that we've been honing since the age of four, you know, playing Rodent's Revenge, will someday be a skill that sets us apart from others and earns us a higher salary!

Monday, April 21, 2008

This Just In: Financial Institutions are SNEAKY!

I am completely appalled by an article on Gen Y from the Financial Standard. After doing a Yahoo! Search for an article for today's blog, I stumbled upon this. The idea for the article is great, but the execution of the article is terrible.

As Gen Y enters the workforce, we are starting to become aware of financial issues. The article encourages financial institutions to hook the Gen Y's through their baby boomer parents.
“You’ve ridden the baby boomer wave, you now need a relationship with their kids.”
I understand this all business. Personally, I do ask my father for financial advice. If he suggested a certain investment or encouraged a financial decision I would most likely heed his advice.

“All parents will be keen for their children to learn about long term financial planning, they’re on your side. If you have a strong relationship with the baby boomer parents and they drop dead and their children don’t even know you exist, that’s a wasted opportunity.”

This quote absolutely disgusts me! I understand financial institutions are out to make money, but I would rather bank with someone I trusted and didn't think they would take TOO much advantage of me or my financial decisions.

Well, if this is the new strategy to get to Gen Y by way of their parents, they are on to something. As I said previously, I would ask my father for financial advice. Since I am on the edge of my college career, these things tend to worry me at times.

As sad as this article is, it's quite true. To grab hold of Gen Y for financial investments and suggestions, these same institutions must generate interest and trust from our baby boomer parents. We are more likely to trust our parents' words and opinions on our financial investments.

Monday, April 14, 2008

Leisure? I think I'll have some!

Thinking back to my childhood (which isn't so far behind me now) I remember my dad always leaving or coming home from work. He still has 12-hour shifts and I know it's taking years off his life. He works all the time but this has allowed my family to live comfortably.

I am brining this up because the article I read today deals directly with this. As a Gen Y-er, I have seen how hard both of my parents worked and I just don't know if I want to invest all of my time into work. There needs to be a balance, and Gen Y will find it.
Leisure time, as Ms. Nazareth defines it, is time to use as wished after working and taking care of housework, child care, errands and other necessities. The time-crunch economy, she says, is a baby boomer phenomena focused on long hours and high productivity in the office and, at home, the fastest way of doing things, drive-through eating and keeping a busy schedule.
Even as a college student, I come home from school and find an endless list of errands and housework. Now, I understand that as a college student, I naturally have "more time" than most people, but this semester has been oddly different. I feel like I am already trying to accomplish the work-leisure balance.

After I finish 19 hours of schooling, I then end up working even more in the campus newsroom. Don't get me wrong, it is so much fun and I am definitely learning, but I have noticed my time for "leisure" (i.e. doing housework) has steadily fallen.
Gen X and Gen Y workers — as well as retired boomers — will want to fill their time with more leisurely activities, such as hobbies, entertainment, volunteerism and travel, Ms. Nazareth says.
This is completely true! I would like to have an awesome job that pays fairly well, and still have time to enjoy myself at home. These things already have begun to worry me, and I fear the juggle that would arise if I had children within the next ten years.

The article pushes the point that even though Gen X is in the work force already, they are still competing with the Baby Boomers. However, once the Baby Boomers have "filtered out", Gen Y will be coming into play.

However, over the next several years, members of Gen Y, along with those in Gen X, will gain bargaining power, due to a low unemployment rate and a projected shortage of workers as aging boomers retire, she says.

Hopefully our generations will work together and reshape the work force so that the United States won't have the highest number of hours worked per week in the world!

Monday, April 7, 2008

$aving, $aving and more $aving

As I looked for an article to analyze and comment on this week, I have come to a conclusion: People love to study Gen Y. Any mention of Gen Y in a story is backed up with "a recent survey". I am utterly impressed that people are mystified by our generation.

The article I finally found concerns the fact that a survey has revealed that we are exactly like all the other generations before us. The story surrounded the survey of 1220 Gen Ys and revealed that most of us live with our parents.

Well, I sure that most do, but I don't know anyone who is my age that lives with their parents. I have experienced living without my parents for almost three years now, but I did not have financial independence until this semester (if you count a student loan as financial independence).

Although the survey was primarily conducted of Australians, the entire purpose was the prove that Gen Ys are saving money like no one before them!

Ms [Jessica] Shields lives with her parents, while working full-time, studying for a business management degree and saving $300 to $400 a fortnight towards a home deposit and she says that is not unusual among her Gen Y friends.

If only I had enough courage to live with my parents another three years... Ahh the memories. Seriously though, I could not manage it. The tension in my household seems to skyrocket when I do come home to visit. Hooray for Jessica, though! I wish I had the money to start saving up for a house. I know that is a top priority for my friends, and we speak of it frequently. I just never asked anyone if they are starting to save for a huge expense like a house.

Another paragraph in the article made me smile since I know the truth of it firsthand:

Most [Gen Ys] also had conservative spending priorities, with petrol, mobile phones and takeaway food their biggest expenses. Clothing and entertainment rated as "very low" spending priorities.

That is extremely true for me with the exception of the clothing, but I swear, I can explain! Especially over the past year, my spending has gone from "I really need this," to "I am NOT paying $3 for that!" The "that" in the second statement just so happens to be bread! I have found that since I have moved closer to graduation, the petty stuff like ridiculous spending has slowly screeched to a halt.

Now, as far as the clothing goes, I am simply gearing up my wardrobe for the "working world." I am not simply buying a shirt because it is "cute." This is an investment in my career, or at least that is how I have been looking at it.

The article breaks down to this: Supposedly, most of Gen Ys are saving like crazy for a house. If I could, I definitely would be saving. However, I have made the choice to study myself to death and get out of college in three years. This decision has made it a requirement for me to take about 19-20 hours a semester, [16 in one summer, EEK!]

This is the choice I made, and saving for a house is probably a better goal than the route I am going. But these are the things that diversify our Gen.